Organising your work gets it done in a smarter, quicker and more effective way. As your brand or client portfolio grows, you will need to find the tools and methods that will help you save time and focus on creating great content.
In the following lines we present you with the template WeRSM team uses to write down and organise its everyday social media updates. We have broken down its basic components to analyse why we need them and how they can help you.
1. When To Post
It’s important to know when to post your updates. After studying your audience, you should have an idea on what hours your posts work best and reach larger audiences. This should be reflected in the template you will use.
2. What To Post
Even if you don’t have decided on your perfect copy, it’s good to add a field where you can write down some thoughts that will eventually form your update. You might also find useful adding a keywords field where you can note all the important concepts you wish to include in your message.
3. Where To Post
Not all messages are suitable for the same channels. Add a column with the social media platform you want to publish your update and don’t forget to include another column that checks the length of your message, to make sure it’s not too big or too small and just within the characters limits – for Twitter.
4. Type of Update
Is it a photo? A link maybe? Make sure you include the type of the post in a separate column. A link to the attachment could also be useful, especially if you’re dealing with large quantities of visual material.
Mark your updates as “Scheduled”, “Pending” or “Cancelled”. You can also use conditional formatting to visually distinguish which updates went out and which didn’t.
You can download WeRSM’s template from here.