The New York Times has had a great social media presence for years. It’s done it all – Facebook, Twitter, Instagram, or Pinterest. And now it’s launched its own Discover channel on Snapchat.
Of course, the New York Times’ presence on Snapchat isn’t a new thing. It’s been “telling stories” on the platform for the past two years, presenting its journalism in a very visual way. Those stories have “taken you to rural Angola, brought you along […] on the red carpet at the Grammys, shown you what it’s like on Air Force One.” However it has almost nothing to show for it. Yup, all that content is long gone.
Now, The New York Times will be joining the likes of CNN, The Daily Mail, in creating content and posting it on Discover. As we know well, it is an area on Snapchat where users discover content from news and media organisations. The content will include, among others, a morning briefing and a crossword puzzle that users can solve by drawing letters on their screens.
The Times’ Snapchat Discover channel is now available to all users in Autstralia, Canada, and the United States.