The Facebook newsfeed has become an over-populated “market” where more and more brands come to promotes themselves everyday. This fast growing competition has had an obvious consequence: organic distribution of content has fallen.
In a statement, Facebook explained:
Newsfeed is already a competitive place. As more and people and pages are posting content, competition to appear on Newsfeed has increased. All of this means that pages that post promotional creative should expect their organic distribution to fall significantly over time.
Of course this does not mean it is the end of successful marketing on Facebook. It simply means we will have to think differently. Things have changed on Facebook in 2014, now marketers must change too.
Crowdly, an online marketing platform that connect advocates and brands, created an infographic that summarised everything that has changed on Facebook in 2014 and everything marketers ought to know about Facebook in 2015.
Here is our take on what is really important to remember:
Facebook Is Getting Even Bigger
- – Facebook is the largest online community with 1.35 billion users
- – 67% of the US Internet users are on Facebook
- – 66% of all sharing on iPhones takes place on Facebook
Major Changes on Facebook in 2014
- – Premium video ads started on Facebook back in March
- – In April, Facebook introduced Business Manager, a tool for agencies
- – Facebook pages got a new simpler 1-column layout in June
- – Videos started to autoplay in September and video count was introduced
- – In December, Facebook added a “Call-to-action” button for pages
- – In 2014, Facebook put an end to Like-Gating, the most-used “shorcut” to gain likes
What You Should Focus On This Year
- – To be successful and reach your audience on Facebook, you will have to consider ads
- – Custom and lookalike audiences will be a major tool for targeting optimization
- – Brands will rely on Remarketing (or retargeting) to follow customers in the purchase decision
- – Mobile payments and e-commerce will finally arrive on Facebook, Be ready.
Now check the brautifully design infographic by Crowdly for the full picture:
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