The Guide To Successful Marketing On Facebook In 2015

by • January 10, 2015 • FacebookComments Off on The Guide To Successful Marketing On Facebook In 201510629

In 2015, Facebook will still be the largest social network, of course. With over 1.35 billion users, it seems almost unbeatable. So can your brand avoid to be on Facebook in 2015? Probably not.

The problem, however, is that it has become more and more difficult for your message to be seen on Facebook. So what can you do this year, to make the most of Facebook marketing for your brand?

Also Read: Hot Social Media Trend Of 2015: Influencer Marketing

The Facebook newsfeed has become an over-populated “market” where more and more brands come to promotes themselves everyday. This fast growing competition has had an obvious consequence: organic distribution of content has fallen.

In a statement, Facebook explained:

Newsfeed is already a competitive place. As more and people and pages are posting content, competition to appear on Newsfeed has increased. All of this means that pages that post promotional creative should expect their organic distribution to fall significantly over time. 

Of course this does not mean it is the end of successful marketing on Facebook. It simply means we will have to think differently. Things have changed on Facebook in 2014, now marketers must change too.

Crowdly, an online marketing platform that connect advocates and brands, created an infographic that summarised everything that has changed on Facebook in 2014 and everything marketers ought to know about Facebook in 2015.

Here is our take on what is really important to remember:

Facebook Is Getting Even Bigger

  • – Facebook is the largest online community with 1.35 billion users
  • 67% of the US Internet users are on Facebook
  • – 66% of all sharing on iPhones takes place on Facebook

Major Changes on Facebook in 2014

What You Should Focus On This Year

  • – To be successful and reach your audience on Facebook, you will have to consider ads
  • Custom and lookalike audiences will be a major tool for targeting optimization
  • – Brands will rely on Remarketing (or retargeting) to follow customers in the purchase decision
  • Mobile payments and e-commerce will finally arrive on Facebook, Be ready.

Now check the brautifully design infographic by Crowdly for the full picture:


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