There are so many brands and products out there that are relatively easy to market and easy to manage on social media. Top cool brands like Red Bull or Nike for example. Go on, make your own list. But what about things like tampons, sanitary towels, banks, or… incontinence pads? For men? Well, the answer is humour. And by the looks of it, the guys at Tena Men have a lot of it.
Cue Stirling Gravitas, a “man of a certain age, who’s in control of all aspects of his life”. When I say, “all aspects” I mean it. Except “urine leakage”. Watch the video and you will know what I mean.
Of course, urine leakage is a slightly embarrassing problem and it’s one of those things we don’t really talk about. It certainly doesn’t stop a man like Stirling Gravitas from living his life to the fullest though – because he knows how to #KeepControl. The campaign by AMV BBDO appears on YouTube (of course) from which Stirling teaches other men to #KeepControl with lifestyle and dietary tips, as well as exercise routines that can help them.
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On Twitter, he shows everyone who’s in control, discussing things like how he likes his steak (next to his other steak), or how nice it is to meet “him”. Mr. Gravitas is hard as nails. Follow him today… especially if you are a man of a certain age. #KeepControl
Why wear a watch when you can just decide what time it is? #KeepControl
— Stirling Gravitas (@S_Gravitas) March 29, 2015