Spotify is now an integral part of the Waze experience on iOS, meaning users will now be able to access and play their favourite tunes without having to leave the navigation screen.
Back in March, the two companies had announced a two-way integration that would allow users to make the most of both apps. Months after starting on Android, the integration has finally landed on iOS too. Now, Waze users can access and control their Spotify tracks without switching between apps.
Google acquired Waze back in 2013, so nobody was surprised when the integration started on Android back in March. The test was successful, so both apps now want to tap into the massive audience they already each have on iPhones.
Spotify is winning yet another integration battle, after first integrating with the Uber app a few years back. Linking with Waze is a big move for Spotify in the battle to stay ahead of other music-streaming rivals – especially Apple Music (and Google for that matter.)
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