Nowadays, most companies have their own profiles (pages) on social media. Although Facebook is leading the way, companies also have opened and maintain profiles on other social platforms, essentially linkedin, twitter and more recently pinterest for retail businesses.
But how do they approach social media? Do they have a strategy, do they know what they are doing, why they are doing it and what they could expect from it? The following infographic by Topwebdesignschools.org brings some good insight on these questions: