Snapchat Thinks You’d Pay $0.99 For 3 Extra Replays

by • September 16, 2015 • Breaking News, SnapchatComments Off on Snapchat Thinks You’d Pay $0.99 For 3 Extra Replays5099

Snapchat has been looking for ways to monetise its app for months. Advertising seemed the obvious choice for a long time, but it never really took off.

Today, Snapchat is taking a new direction, with in-app purchases.

Also Read: Have You Seen The New Snapchat’s Trophy Case?

In-app purchases are a new way for Snapchat to make money, and the first available paid feature is extra Replays.

The thing with Snapchat has always been about ephemerality: you watch something, then it disappears. And that sometimes can get frustrating. So starting now, you can now pay $0.99 to get 3 extra replays of snaps you have just watched. Or you can even buy up to 20 replays if you want to.


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Replays were launched as an optional feature on Snapchat in 2013. After you watched a snap someone sent you, you could tap to replay it one more time. But you could only do so once a day. Now you’ll be able to pay to do this more: $0.99 for 3 replays, $2.99 for 10, and $4.99 for 20.

Snapchat also announced it is officially launching Trophy Case. We had announced it a month ago but Snapchat had since removed the feature, probably to launch it now, possibly all improved.

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