Snapchat is diving deeper into the advertising world, enhancing its ad suite for brands. Today, the self-destructing message service launched a new tool for content discovery, named (what else?) ‘Discover’. Apart from helping users see interesting content, Snapchat will use this new feature as a means for monetisation. Keep reading.
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Discover will feature stories crafted by different editorial teams. It has been developed with the help of leaders in media and its goal is to put storytelling first. As the official announcement reads “This is not social media”. Media partners include National Geographic, Vice, Yahoo! News, People and many others.
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As Snapchat says, it’s completely up to the editors to decide what will be featured in Discover and no likes, shares or comments will be taken into consideration. Every edition will be refreshed after 24 hours in order to provide relevant content in a timely manner.
But here’s the hint: Each Discover edition will include full screen photos and videos, awesome long form layouts, and gorgeous advertising. Yeap, that’s another revenue stream for the messaging platform, which is added to the ad suite along with Our Story.
See more details in the following video.
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