Snapchat has been a really interesting case among all other social networks. Apart from the apparent ephemerality trait – that became a hit and was even copied by Facebook – the photo sharing app has been planning and executing its development plans carefully and, dare we say, successfully. Its latest venture will reportedly open a new door to e-commerce.
According to reports, Snapchat is now investing in Spring, a popular shopping app that was launched earlier last year. This move could have various possible explanations. First of all this could signify another revenue stream for the messaging app apart from its sky-high advertising costs.
Then, this could also mean that the social network is considering some sort of integration within its app – remember when Microsoft bought a stake at Facebook to help with the integration of Skype and Bing Maps?
With Snapchat being the only social network releasing a steady stream of interesting updates (or securing patents for some exciting geo-location features), this latest move could also mark that it’s interested in developing hybrid solutions -e.g. for events- that combine the power of crowdourced stories – Our Story – with geo-location unlocking tools and e-commerce conversions.
Sounds intergalactic? Well, it’s trully feasible!
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