84% of Users following brands on Twitter feel ignored! Yes, you read well, that is almost 9 out of 10 followers not feeling the love!
Customers have been jaded by rotten customer service (or the complete absence of it) and would leave their current providers in a heartbeat if you stepped up to the plate. Don’t believe us? Check this out.
Aspect Software, a leading provider of customer contact and enterprise workforce optimization, conducted a survey around social customer service and their results pose an opportunity for brands to develop and retain customer loyalty . . . or an opportunity to steal customers away from their competitors.
But how do you “do” customer service on Twitter? Use this simple approach:
- Use common sense
- Be respectful
- Don’t speak out of turn
- Respect confidential content
- Understand copyright (and that it applies)
- Be transparent
- Be human first
- Get to know your community
- Brand yourself first
- Stay focused
And we’ll give you a head start on the “know your audience” bullet with the Infographic below.
And remember if your followers feel loved, they won’t even look at your competitors!
More from Twitter
Twitter is planning to roll out a website that will help teach smaller publishers the ins and outs of producing …
According to a U.S. District Court judge, it's unconstitutional for President Trump to block other users on Twitter as he …
After announcing that it's pulling the plug on all its TV apps except the one on Apple TV, Twitter is …