The web is going visual and video is here to play the starring role. As platforms like Vine and Instagram have brought in a new level of video usage on social media, YouTube is growing bigger than ever. As a result, engagement has been sky rocketing.
Also Read: The Social Video Starter Guide [infographic]
Shutterstock, the leading image and video bank website, recently produced a video infographic called “Show me Something”. This video, based on statistics from comScore’s Video Metrix product, is an infographic exploration of online video engagement.
Key Points to Remember:
- – 61% of Americans watched an average of 397 online videos in the month of January, 2014.
- – 36% of those videos were ads
- – 1 in 6 videos were watched via mobile in 2013, up from 1 in 12 back in 2012.
The video clip was produced by Shutterstock in cooperation with comScore and the creative team at Labour, “Show Me Something” was created in four different languages (English, German, Portuguese, and French) with four different sets of regional data (for the U.S., Germany, Brazil, and France). Exploring a wide range of fascinating facts, the clip tells a powerful story about our evolving relationship with media.
Impressed yet? Adding video to your social media content strategy will definitely be a plus. Think about it.
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