Pepsi used a recent concert in Antwerp, Belgium, by Beyoncé to debut its Pepsi Like Machine, which dispenses a can of Pepsi or the Pepsi product of the user’s choice after he or she likes the beverage maker’s Facebook page.
Here’s how it works, as reported by Mashable: Facebook users can either like the Pepsi page on their mobile devices or use a touch screen on the machine to do so, after which they are rewarded with a free beverage of their choice.
The description of the YouTube video for the Pepsi Like Machine reads:
Pepsi wanted to create a new way of sampling — an easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s why we created the Pepsi Like Machine. And guess what … people really liked it. First test was at the 2013 Beyoncé concert in Antwerp. Live for now.
This article was originally published on AllFacebook.com
More from Facebook
Remember Facebook's rumoured "Portal" video chat device? Apparently, Facebook isn't just working on one device. It's working on two. And …
When Mark Zuckerberg announced the major overhaul of Facebook’s algorithm, he explained it as his company’s aim to ensure people’s …