Real-Life Instagram Filters in London

by • November 15, 2013 • Instagram, Social FunComments Off on Real-Life Instagram Filters in London12214

We are all kind of getting addicted to snapping and sharing photos on Instagram, right? Well it’s about to get even more addictive with a creative new project in London, UK which is bringing the platform’s beloved attributes into the read world.

Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters in or near some of London’s most photogenic landmarks.

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The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. The result? A fun and interactive experience for locals and tourists alike and a lot of publicity for Ribeiro!

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The campaign shows how much taking pictures, adding filters on reality and sharing them with our online friends has taken a huge part in our culture. And of course Instagram is leading the way.

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Ribeiro has also launched a dedicated Tumblr blog, http://reallifeinstagram.com/.

So will you add more filters in your life? #welovedit

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