Reaching Travellers on Facebook [infographic]

by • July 23, 2014 • FacebookComments Off on Reaching Travellers on Facebook [infographic]5318

People have always liked to talk about their vacation. And of course, they love to do so on Facebook, where interaction from colleagues who stayed back make it so much more satisfying! (I’m only half joking…)

The truth is that people will always love to tell their friends where they will go for holidays and then post hundreds of photos once they got back.

And I am saying there is a great marketing opportunity there…

Also Read: Now You Can Share Where You Are Traveling To on Facebook

Ampush, a Facebook Strategic Preferred Marketing Developer, put together an infographic showing how advertisers can specifically target Facebook users who are planning a vacation or a trip.

Key Points To Take Away:

  •  – Travel is the #1 shared topic on Facebook
  • – People mostly travel on Fridays and weekends. Target your advertising over the 2 days before that
  • Use remarking. People often search for a lot of information online before deciding on a vacation
  • Customize your targeting, especially by location

wersm_infographic_facebook_travellers

Travels are one of the most popular topics of discussion on Facebook. Maybe you should take this opportunity to engage with your potential customers?

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