Marketing has taken a turn for fast and reactive campaigns and, in these circumstances, the need to impress has never been so strong.
One great way of doing so is for brands to include their customers in everything their campaign is about. Social media have given us an amazing power to do so, and this is exactly what PopChips UK are starting doing today.
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PopChips announced earlier today the launch of the #popmylunch campaign, designed to put the fun back into lunch by turning an ordinary lunchtime image into a creative piece of fun artwork, with a little help from London based illustrator, Jose Mendez.
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The campaign uses the power of social media platforms to encourage people all over the UK to share pictures of their everyday lunchtime activities – from eating a boring ugly looking sandwich to queeing for a coffee. All they have to do is to post the picture on Facebook, Twitter or Instagram using the hashtag #popmylunch.
For 2 weeks, London-based artist Jose Mendez will personally select the best entries and transform them into colourful creative and personalised illustrations that will be reposted on PopChips‘s social accounts.
— popchips UK (@popchipsUK) March 16, 2015
Michael Scantlebury, director of digital and social agency, Impero who created the campaign comments:
All the evidence tells us that we should find time to be distracted on our lunch breaks. we should take the opportunity to stimulate our brain with something new and fun in order to come back fresh, more creative and effective and that’s what this campaign is about.
With this campaign, PopChips is hoping to bring back the fun into often boring and quickly eaten lunches at the office.
➤ Visit the PopChips Facebook page to learn more and participate (UK only)