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Pinterest’s New “Shopping Bag” Is The Future Of Social Commerce

by • June 30, 2016 • PinterestComments Off on Pinterest’s New “Shopping Bag” Is The Future Of Social Commerce5497

Since visual search launched there have been over 130 million visual searches on Pinterest. And last year, Pinterest gave us a way to buy those things we were interested in, directly from our mobile device. Now, the platform is making shopping unique, rolling out buyable Pins on web and adding a new shopping bag to take wherever you are.

As Tim Weingarten, Product Manager at Pinterest explains, the new shopping bag available on Android or the web (iOS is on its way) is very useful because

you can throw in any buyable Pin that catches your eye. When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you.

Blog Shopping Bag

Also, you will only need to add your check out information the first time. Every time you shop afterwards your details will be there for you. Yup, it’s that simple!

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You will never run out of products to discover as Pinterest has partnered with over 20,000 merchants that have added over 10 million unique products to the platform. The very best of those are then curated by Pinterest’s “in-house and guest editors” and added to the Pinterest Shop. Every day you will be able to find and “shop the latest fashion and home trends”.

Merchant Profile

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But that’s not all… Pinterest has come up with a new way to search within Pins to find products… Visual search to find similar Pins by tapping the relevant icon at the top of any Pin.

Spotlight_02

If you want to find something from a specific brand, all you have to do is go to the brand’s profile and go through the filtering options – popular products, sale items and shipping deals.

The new features will be rolled out in the next few weeks! Exciting!


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