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Pinterest Will Launch Promoted Pins on New Year’s Day

by • December 29, 2014 • Breaking News, PinterestComments Off on Pinterest Will Launch Promoted Pins on New Year’s Day4676

After months of trial, Pinterest is now ready and is gearing up the launch of Promoted Pins on New Year’s Day.

Also Read: It’s Time Your Start Taking Advantage Of Rich Pins

Pinterest had been testing Promoted Pins with a few selected partners for the last 8 months now. Last September, the company released an analytic dashboard to help brands track the performance of the pins they promoted. Today, Pinterest confirmed that the program will be available to all advertisers on January 1.

Promising Results

Pinterest claims that brands who participated in the beta program saw that Promoted Pins brought an average of 30% increased in “earned media” during the campaign, but also continued to get more views in the month following the campaign. However, the test also showed that Promoted Pins were repinnned on average 11 times, the same as a normal pin made by one of the site’s users.

Pinterest Will Help Advertisers

Once the Promoted Pins program rolls out, Pinterest says advertisers will have access to more ad formats and advanced targeting.

But the big news is that the company will also lunch Pinstitute, a website that will host workshops and webinars to show advertisers how to leverage Promoted Pins.

With over 70 million users, Pinterest is now setting itself to start earning ad revenue. And, given the nature of the platform, where users come to find things to do, products to buy or places to visit, Pinterest could well be an environment where ads will be more welcome than on other platforms.

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