Pinterest is now making its Pin Collective available to all advertisers using Promoted Pins, as it launches a brand new self-serve platform in collaboration with Popular Pays.
The Pin Collective – an external network of Pinterest content creators who are experts in creating content for the platform – was introduced last year, and born out of Pinterest’s “Studio” team. The availability of Pin Collective gave brands a great way to create effective beautiful content for Pinterest, by teaming up with photographers, designers, illustrators, art directors and other creatives. The program has had much success with major brands and big agencies alike, so Pinterest is now making Pin Collective available to all advertisers through its custom platform.
Announced by Pin Collective lead, Amy Gilmer, the self-serve platform allows brands and agencies of all sizes to create Pinterest campaigns in a very short amount of time – “in as little as 10 to 14 days” as Gilmer explains. Brands submit a creative brief and then review “applications” from any number of creators who’d like to work on the project. Brands then pick a creator and all communication between the two sides takes place on the platform itself. Gilmer explains that Pinterest‘s “internal team will provide oversight throughout the entire process to make sure the creative will perform.”
So far, Adidas Originals has been the first brand to use the platform, raising awareness and highlighting the “versatility” of the Stan Smith shoe. The brand worked with stylist, photographers and art director Liz Chernett to create 12 photographic Pins to showcase the product.
Pinterest is a visual platform, therefore great “visual” creative will get better results. And that’s a great reason to collaborate with creators.
If you’re interested in using the new platform, contact your Pinterest partner manager, or email firstname.lastname@example.org to find out more.
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