In a move to seduce marketers even more, Pinterest has announced it is launching its “Marketing Developer Program” – which will give selected partners access to new tools, allowing them to deliver better and more engaging content on the platform.
This marketing suite brings new tools like scheduling and access to APIs – including the advertising API – to optimise content and help brands that post content across different channels.
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Jyri Kidwell, Pinterest’s head of marketing, explained:
Lots of these companies are already putting content on Pinterest. Our goal is to give them tools to more efficiently put content on Pinterest and give them performance feedback, so they can do more of what’s working and less of what isn’t.
Access to the program is 100% free but it is only offered to 10 selected partners for now. Other partners will be added from time to time, being careful selected by Pinterest during “Pinstitute” sessions, where both companies and agencies are brought together to be shown best practices.
When we enter a partnership we make sure we’re aligned on what they’re trying to do. We manage that by carefully choosing who we partner with, setting expectations and working on innovation. We want to enable them to do more and innovate with us on Pinterest for the benefit of brands and pinners.
Although only little information was revealed about the “Marketing Developer Program,” it clearly shows that Pinterest is taking a serious interest in those brands and agencies that are the most likely to help promote and develop the platform.