In a move to seduce marketers even more, Pinterest has announced it is launching its “Marketing Developer Program” – which will give selected partners access to new tools, allowing them to deliver better and more engaging content on the platform.
This marketing suite brings new tools like scheduling and access to APIs – including the advertising API – to optimise content and help brands that post content across different channels.
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Jyri Kidwell, Pinterest’s head of marketing, explained:
Access to the program is 100% free but it is only offered to 10 selected partners for now. Other partners will be added from time to time, being careful selected by Pinterest during “Pinstitute” sessions, where both companies and agencies are brought together to be shown best practices.
Although only little information was revealed about the “Marketing Developer Program,” it clearly shows that Pinterest is taking a serious interest in those brands and agencies that are the most likely to help promote and develop the platform.
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