Pinterest has decided to take its platform a step further, by introducing a messaging service. Many of us were using the rising social network as a digital notebook, collecting our ideas in a visual way, organizing photos, articles, recipes, clothes, but as it seems, Pinterest wants to be more social.
Also Read: Pinterest Introduces A New Follow Button
According to their official announcement, 2 million pins are already sent every day, with the referral traffic to websites being impressive. However, they felt like missing a big part of the social community by not having an inbox for each user, and only allowing (any) conversations below the pins.
In their words, Pinterest now embraces “good old fashioned conversation”, either as a way to share a pin with your friends, or a way to meet new people you share interests with. Moreover, it allows to send messages on a group chat, which could be useful while planning a trip, a wedding, or a renovation at home.
Pinterest tries to steal a glimpse from Facebook’s chat heads that pop up on mobile devices and we just have to wait and see whether it will increase the already significant daily amount spent on the site by its users.
Would you be willing now to become more social on Pinterest, or do you feel like it’s losing its original identity?