As Facebook becomes more and more saturated, many brands (and especially retailers) turn to alternative social networks, such as Pinterest. In fact, the latter seems to work well for brands and it helps them increase their leads at a significant rate – often higher than those of other social networks.
For these reasons, Pinterest announced a simple new feature that will enable brands drive more people to their Pinterest accounts. It basically consists of a pop up window which will appear on the websites that will invite people to follow the brand on the social network.
This new pop up window will also display the latest pins of the brand in order to be more visually appealing. According to the official release, all you have to do to get the new button is to add a few lines of code. In case you already have the old “Follow” button, there’s no need to worry as it will be updated automatically.
Do you think this new feature will help brands grow their Pinterest communities?