Periscope and Meerkat Enter the Boxing Ring… Against Piracy

by • May 6, 2015 • Other PlatformsComments Off on Periscope and Meerkat Enter the Boxing Ring… Against Piracy3345

If you caught the less than exciting Floyd Mayweather vs Manny Pacquiao fight on May 2, you may have watched it on pay-per-view or as many people did, on Periscope or Meerkat.

For the two most popular live streaming apps out there today, this fight, as well as countless other live sporting events, or even TV series like Game of Thrones, have become a real “boxing ring”. So, who is winning, and what are the implications of the proliferation of live streaming?

Also Read: Meerkat Beats Periscope To Android With New App Launch

It is clear for anyone who uses either platform, that there is pretty much no way to control what anyone streams live anymore, whether it’s a birthday party, a live sporting event or a season premiere for a popular TV show.

For anyone not really wanting to pay the $100 asking price for Pay-per-View, watching the MayPac fight on Meerkat or Periscope seemed much more logical. For anyone not able to watch the GOT season premiere outside the US, live streaming became a viable option.

Whereas YouTube is more a more mature platform and has the ability and control copyright infringement, Periscope or Meerkat are still in their infancy and do not. Copyright holders therefore rely on their own fast reactions to order the live streaming apps to take down feeds.

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This is obviously becoming more of a fast-developing war on piracy, rather than a fight between the two platforms. Despite the fact that Periscope is winning at the moment, at least in the case of the MayPac fight, the problems that live streaming is creating might threaten the very existence of the medium.

It could be, that the companies behind both platforms are looking at ways to monetise content by offering paid live feeds, but such services are probably a future consideration. Rather than having to appease copyright holders by trying to control what is essentially uncontrollable (users will always find ways around restrictions), it’s becoming more and more clear that the framework has to be set very soon.

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In any case, both platforms are seeking to distance themselves from the copyright infringement for now, by clarifying their intentions, But the can of worms the have opened has started to cause them a lot of trouble. The new battle emerging between the two is now about who will be able to get clean and stay clean… and that’s where the money is going to be.

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