Since the 2014 superball and its now cult “If We Made It” ad campaign, Newcastle Brown Ale gained itself a place in our top “Stunt Marketing” players.
And now they are back, this time they are going after Twitter followers.
Despite everything the brand has done up to now, it seems Newcastle Brown Ale did not yet manage to gain a serious follow-up on Twitter. The brand stagnates at around 16,ooo fans.
Now, the good people at Newcastle Brown Ale, decided their brand is worth at least 50,000 Twitter followers. But instead of organizing a contest or creating loads of original content – which would be a “lot of work” – they decided to go “stunt” again: They will send a whole full dollar to each of their next 50,000 Twitter followers.
Of course, this is not simply a “lame” way of buying followers, but a very original and well managed campaign by Droga5.
And this is all in the name of transparency, as Newcastle Brown Ale rightly asks:
Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited marketing and get paid?
Of course, I followed @Newcastle on Twitter. And They were actually not joking as per the message I received within a few hours, inviting me to give them my contact details to receive my cheque.
You can find out more about this campaign on the official website: follownewcastleontwitter.com.
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