Facebook, of course! But probably not for long.
In fact, Facebook has already reacted as it launched “Live” its very own live video feature.
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The catch is that Facebook Live is only available for public figures at this point. Why? Because Live is only available through Facebook Mentions for now, the app entirely dedicated to celebrities.
Still this is a big first for Facebook. Live is an immersive and authentic way for public figures to interact with their fans in real time. Like everything on Facebook, you can comment on, like or share the video while watching the live broadcast. You can also see when your friends or other public figures start watching too.
And if you didn’t catch the live stream, don’t worry! The video will then be available to watch later on the public figure’s Facebook page.
Vladim Lavrusik, Facebook Mentions product manager explained:
Today, we’re excited to introduce Live, a new way for public figures to share live video from Mentions with their fans on Facebook. With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time.
If you have not heard of Facebook Mentions yet, this is a public figure only app that allows celebs to share and connect with their fans on Facebook.
P.S. I am sure Getty – the man who was the first to hold an iPhone 6 – will forgive our little photo montage. Getty, we chose you because, to us and all Apple fans, you are a true celebrity.