New Air Canada Campaign Targets Worried Americans

by • June 23, 2016 • Creative CampaignsComments Off on New Air Canada Campaign Targets Worried Americans3448

No, it’s not just you. There are many people who are worried about the outcome of the presidential elections in the United States. Many Americans are so worried, they are looking for ways to emigrate to Canada. Air Canada has picked up on the trend, and has launched a campaign offering those Americans some solace.

The campaign – created by agency J. Walter Thompson – suggests that anyone thinking of emigrating should get a “Test Drive” first, and it invites users to fly to Canada and check out what the Canada has to offer. As creative director of the campaign David Federico, explained to AdFreak,

The unprecedented interest in moving to Canada presented a powerful social context to make Air Canada more relevant to American travellers. Our challenge was to acknowledge where the tension was coming from, but avoid weighing into specific politics.

With preroll ads on Twitter and YouTube featuring Tara Joshi, the brand targeted users in Los Angeles, San Francisco, New York, Boston, and Washington D.C. and encouraged them to “Test Drive Canada” first, before actually moving there.

The brand also responded to celebrities and ordinary users on Twitter, who were posting about moving to Canada, following results from the California primary. There were 29 real-time responses which created engagement for the campaign.

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A brilliant, funny and responsive campaign that uses the political situation without getting “too political”!


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