Instagram launched its first dedicated community. Behind the username @Music, Instagram has created a community for music lovers which aims to highlight both well-known and up-and-coming music artists from around the world.
Instagram has always known how to play its artistic and creative side. But with this new community dedicated to the love of music, Instagram is going a step further by showing a different side of the artists and musicians, as explained in an official blog post:
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It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.
The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. -- Kevin Systrom, Founder and CEO Art by @jaredeberhardt
Instagram also explained that the account will feature 6 posts per week, including 3 different series:
- – #LocallySourced featuring unsigned artists
- – #DoubleTrack featuring artist interest outside of music
- – #15SecondLessons featuring how-to videos
The first two artists to be featured on @Music are Questlove and Ikkyu Nakajima, both keen social media users and great music artists. The posts take followers through their journey so far and their love affair with music, always providing an insider look, in the way Instagram gained its reputation for.
After 1 day and only 3 posts, the account has already 19,000 followers. My guess is that it will reach a million follower pretty fast and prove that @Music is a clever move by Instagram.
Who do you suggest should be next to be featured on Instagram’s @Music?