When advertisers want more solutions and placement options for their products, social media networks listen and implement. Twitter is the latest social media network to offer a new feature for advertisers and we’re sure it will be met with success.
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Twitter has just debuted a new format that allows users to see multiple ads in a single ad unit. According to reports, the social network is gradually rolling out this new feature and it is expected to be available for everyone in the following weeks.
What’s interesting is that Twitter‘s new ad format is focused on promoting apps and installs. More specific, users swipe through promoted tweets and get to learn about new, exciting apps with the respective CTAs to drive app installs.
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Twitter is not the first social network to create this type of ad placements. Earlier this year, Instagram introduced its ‘carousel’ ads, that lets users swipe through various promoted posts. Moreover, Facebook has given advertisers the opportunity to add multiple products in a single unit.
Images courtesy of Re/Code.