Meet The 5 Types of Social Media Complainers

by • November 19, 2013 • Experts TalkComments Off on Meet The 5 Types of Social Media Complainers5499

Dealing with unhappy customers is the one thing most business are afraid of when they first start being active on social media. It is indeed almost a certainty that you will, at some point, encounter users that will want to complain about your product, your services or your brand.

In fact, ExactTarget has identified 5 types of social media complainers:

  1. The Meek – no history of complaining, but will act if pushed to the edge
  2. The Aggressive –  readily complains in loud manner, but potentially a great brand advocate if you solve his problem
  3. The High-Roller –  expects the best of the best and will voice his complaint if not satisfied
  4. The Opportunist – complains only with the hope to gain something he would normally not be entitled to
  5. The Chronic Complainer – this customer’s life mission is to whine, no matter what

Infographic on WeRSM

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