McDonald’s Australia has teamed up with Snapchat to take job applications through the app, with a new “Snaplications” campaign.
In a first for both companies, Snapchat and McDonald’s have launched a new McDonald’s-themed filter that allow those who would like to apply for a job at the fast-food giant to send a 10-second video application and try on a uniform. McDonald’s then reviews the application and sends the applicant to its digital careers hub to download a proper application form. In this respect, the 10-second video application will not replace the usual application process, but will be taken into account though.
Shaun Ruming, chief operating officer of McDonald’s Australia explains,
I’ve learnt a lot about Snapchat recently from my 14-year-old daughter. We think this is actually a world first. Snaplications is basically a Snapchat ‘lens’ that gives users the ability to apply for a job — or at least commence that process — by sending a 10-second snap. We’re the largest employer of youth in the country, so we’re trying to look for new and innovative ways to recruit crew people.
The move seems logical, as Snapchat is known for its younger demographic. Snapchat has over 4 million users in Australia and 82% of them within the age range of McDonald’s employs in the country – over 100,000 Australians, 65% of whom are under 18.
The app is the ideal place to reach this age group.