Facebook announced it was building – and soon releasing – a new version of its platform dedicated to professionals. But for now, LinkedIn is still the default professional social network in the mind of many users.
But despite what each platform taught us to think, the two may not be so different when it comes to professional networking.
A recent infographic from the Brighton School of Business & Management was designed to show the similarities and differences between Facebook and LinkedIn, especially in terms of professional networking. Here is what comes out of it.
Key Points To Take Away
- – LinkedIn has built its success as a corporate recruitment platform
- – Facebook is considered as a platform to connect all kinds of people
- – Facebook generates almost 4 times more revenue than LinkedIn
- – Facebook counts 4 times more members than LinkedIn
- – Surprisingly, women outnumber men on LinkedIn (57%)
- – Facebook has more people aged 35+ than LinkedIn
- – In terms of business pages, Facebook counts 25 million, LinkedIn only 4 million
- – Although they cost about the same, Facebook ads perform better than LinkedIn‘s
- – LinkedIn remains the best platform for professionals to showcase their CV
Now check out the full infographic by Brighton School of Business & Management and figure out which platform is the best one for you.
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