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Pulse is what makes LinkedIn‘s publishing platform function. More specifically, before its buyout from the social network, Pulse used to serve content to its users in an adaptive way; It learned their interests and offered them a relevant content, much in the likes of Flipboard.
Within the course of the years, Pulse became a very important aspect of the whole LinkedIn publishing mechanism. And LinkedIn‘s now is giving its app its righteous place in the social media altar. In fact, it’s removing all previous versions from App Store and Google Play and pushing for the new, improved app.
With the launch of the brand new Pulse version, the professional social network is making things a little bit difficult for existing users – all those who have downloaded the previous versions of the app are now informed that it will be functional till the end of the year.
Fresh users will have to log in using their standard credentials and they won’t have to follow any specific topics or influencers. Instead, Pulse will retrieve a range of signals (such as industry, interests, etc.) and will offer users the most relevant content based on their preferences.
Moreover, you don’t have to be a LinkedIn member to enjoy the articles found on Pulse. Users can explore it without having to sign up. Apart from that, users will have the option to set up alerts, in order to receive notifications each time somebody mentions them on an article or in comments.
Sounds pretty interesting, right?
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