LinkedIn is currently one of the biggest social networks in terms of original content. Back in March, it launched the Content Marketing Score engine which aims to help companies measure the performance of their content and maximise its impact through competition monitoring and recommendations on how to improve their standings.
Right now, it’s the time for LinkedIn to reveal the most influential brands and the reasons behind their success, and the time for us to get inspired by the leaders.
Also Read: LinkedIn Launched A Standalone Job App
The results show that Forbes tops the list as the most trusted resource for the world’s business and investment leaders. Second in line is the World Economic Forum, with Inc. Magazine taking the number three spot. Although the majority of the brands that occupy the top spots on the list come from the United States, LinkedIn also offered the chart-toppers for some selected countries of the world.
More particularly, Queen’s Business School, a renowned academic institutions holds the top spot for Canada, with BlackBerry finishing in the third place. France’s international consulting firm Cap Gemini is placed first, while beauty and cosmetics L’Oréal and multinational luxury goods conglomerate LVMH completes the top-three list, for the European country.
What do all these brands have in common? According to LinkedIn, they follow three simple practices that maximise their reach:
- – They continually update users on industry news.
- – They release new and engaging content tailored to specific audiences.
- – They add their voice to relevant conversations that their audiences care about.
Check the full infographic below.