Being a child is not easy: you don’t get to make any decisions for yourself. Parents even decide what you will wear, right? What if, even if for one day, we would let children dress their parents? It’s #KIDSREVENGE time.
This surprising campaign from French agency Les Gaulois Paris and Du Pareil Au Même, a retailer specialising in kid apparel, is all about giving the kids some decision power. Not for themselves, but for their parents.
For just one day, the roles get reversed and kids get to decide what their parents will wear. The goal o obviously to raise awareness among parents that their children are entitled to their own tastes and would like more freedom to dress the way they want.
Three parents and their children took part in the experiment. And following the release of the campaign, Du Pareil Au Même is inviting all parents and children to do their own experiment and share it on social media and transform #KIDSREVENGE into a viral social challenge.
The question is: Will parents play the game?
Chief Creative Officer: Xavier Beauregard
Creative Director: Alexandre Drouillard
Art director: Florence Vignon
Copywriter: Vanina Guillier
TV Prod: Menelle Bensalah
Director: Marc Cortes