Social media is integrated in to the everyday life of consumers. According to a study by GlobalWebIndex, on average 28% of all daily online activity is spent on social media. Therefore there’s no longer a question whether brands should have a presence on social!
Also Read: How To Get A Job In Social Media
Social Media is a rocking industry and there’s no doubt it will foster many jobs in the years to come. So what are the trends within the social media job market? Here are our findings from 2015 so far:
Social Media & Content Marketing
Over the past few years social media and content marketing have increasingly become an integral part of brands and companies’ marketing strategy. As social networks decrease organic views and push brands towards sponsored posts, creating great content is more important than ever.
With the growing importance of content, we have seen demand for Content Specialists from a journalism or PR background, as opposed to Bloggers or juniors with social internship experience.
Social Media Hybrids
We’re also seeing a rise in generalist social media people. It’s no longer enough to specialise in social analytics or community management as people in social are learning to become hybrids. Companies are looking for all-rounders in regards to social talent, or experienced social professionals to set up and drive social teams in more traditional agencies.
The Freelance Market
As companies were setting up their social media strategy for the year, we noticed a rather quiet freelance market in Q1. However, things are picking up. Social Media recruiter Kelly McGrath, who works a lot with freelancers, found that “for Q2 things have significantly picked up already, with many of my clients looking for freelance social and content support.”
Jobs In Social
If you want to ensure your future in the industry, you should considering extending your current skill set. From setting up a social strategy, to creating killer content, and analysing social data – companies are expecting social professionals to know it all. Social Media specialist recruiter Samya Hamrebtan also expects social to become even more integrated in businesses:
I believe that social will be a massive part of PR in time – but it is yet to be seen whether it will stay put under the wider digital umbrella.
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It’s a good time to be looking for roles as at the moment the market is more candidate than client driven. So if you’re looking for a new opportunity in social media, now is the best time!