Until recently, anyone wanting to distribute videos on the internet, more likely chose YouTube. Then, they shared that same video on Facebook. Sure, there are other networks out there like Vine, Vimeo, or Instagram but YouTube has had the crown for a while now. However, today there is a “new kid on the block” when it comes to video – Facebook.
Socialbakers analysed over 20,000 Facebook Pages of brands, media, celebrities and entertainment and over 180,000 posts and found that Facebook could become a threat to Facebook in terms of video consumption.
Facebook has done a lot lately to improve it’s built-in video platform so it’s logical for content marketers to stay on Facebook instead of using YouTube as a depository. It certainly makes a lot of sense to stick with Facebook, if you think that redirecting to YouTube redirects your well-earned traffic.
And according Evan James, Head of North American Marketing at Socialbakers, video sharing on Facebook is growing fast and could even be catching up with YouTube, and we all know that video engagement is already an area in which Facebook leads the way. As Evan explains on Socialbakers blog,
We looked at the share of interactions amongst the 180,000 videos and the trend was obvious: The share of interactions increased for Facebook and decreased for YouTube. This is a serious threat to YouTube as marketers are going to continue to use the network that is most effective for gaining engagement. Basically, there are no signs of the trend reversing from its current path.
Today, there is a trend showing Facebook ahead of the game by early 2015. So essentially, in terms of a shift, there has been a big one. The shift has happened in the last few months alone, so we should expect things to get a lot more interesting in the near future. Whatever the case, Facebook seems “unstoppable” even in video.
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