In a bid to get more college students into Instagram Stories, the company is launching a Correspondents Program, which will involve student ambassadors creating behind-the-scences content for fans of college football teams.
Instagram is a great app for users to show off their creativity. And in the last few months especially, Instagram is making it easier for users to express themselves – one feature at a time. And now, the company is launching a brand new initiative, the “Correspondents Program,” to get students involved in the creation of behind-the-scenes content for others.
The company will seek out one student ambassador for each of the colleges participating in the program. This ambassador will then take over the college’s Instagram account, get creative with Instagram Stories, and to bring fresh content about their college team. At the moment, the teams included in the program are, the University of Washington, Florida State University, the University of Michigan, University of California-Berkeley, Clemson University, Ohio State University. and the University of Colorado.
Ambassadors for each college will be chosen based on an evaluation by the Instagram team, after they have proven themselves. The program’s best ambassador will be able to do the same on Instagram’s own account, which by the way has almost 200 million followers!
Image credit: nfl.com