Inside the 4 Major Fan Types, and Why You Should Know Them

by • February 7, 2013 • Experts TalkComments Off on Inside the 4 Major Fan Types, and Why You Should Know Them3077

A study by The Incyte Group identifies 4 unique consumer market segments that are most likely to look for and get engaged into online communities, especially when making purchase decision.

The following infographic presents these 4 segments and shows you why you should attract them to your community:

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