[Infographic] Why Colours Matter in Social Media

by • April 11, 2014 • Experts TalkComments Off on [Infographic] Why Colours Matter in Social Media5987

The importance of the visual web has been covered numerous times and it seems that businesses are really taking into consideration the impact it may have on brand awareness and the increase of sales. Social networks like Vine and Instagram are not considered so “indie” any longer, and companies are investing resources in order to build a significant presence.

Also Read: What Brands Must Do To Be Successful on Instagram

This infographic created by Social Media Writing, is a collection of all the information you need so as to achieve the best possible results out of your (visual) social media strategy.

Key points to remember

  • – Do you have doubts about the power of visual? 92.6% of purchases are based on visual factor.
  • – Images on Twitter receive 150% more retweets. And here’s how you can add Twitter Cards – which will help you towards this direction.
  • Colour imagery forges both brand awareness and solid sales base.
  • – Did you know that the same colour has different impact in each social network?

Here’s the infographic.

social-media-colors-1

Do you use visual social networks for your company?

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