Super Bowl is big. Like really big. So, it’s more than natural for big companies to grab the opportunity and invest millions in advertising time. We have seen ads go viral countless times, on and off the football track. Further than that, brands and agencies have really engaged in activating social channels and have created campaigns that leverage audience and interactions by the social networks.
This love and mutual respect is depicted in the infographic below, created by OfferPop. It summarises some very interesting facts about this year’s Super Bowl and its impact on social media. More specifically, 45 commercials featured a hashtag and Bud Light, Kia, Radioshack and a few other brands capitalized on this by running social ads. In addition, both brands and products made it to the list of trending topics throughout the final. Have a look below:
- Top Four Social Media Trends to Remember in 2014
- The Real ROI of Twitter Followers
- NBC Will Live Stream Winter Olympic Games on Facebook