Earlier in November, we had reported that some users were seeing analytics for each one of their tweets within the Twitter app. With the latest update, released last week, this feature becomes available to all users.
The analytics include total impressions and engagement for a particular tweet, along with an “engagement highlights” section that shows the percentage of people that clicked to expand your tweet and that of those who favourited it.
Some users report that this option has been also available to the web version of Twitter and fetches details directly from its Analytics platform.
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