We all know by now, that content marketing for big brands is not only about talking about yourself. It’s also about storytelling and making your audience connect with your brand. In addition, it should include offering experiences and relevant content that will appeal to your prospective customers.
IKEA has taken this whole approach a step further, by creating a series of Youtube campaigns that will help store visitors picture themselves in the future, inside an setting made by IKEA furniture.
The main message of the campaign is that there’s a solution for everything you search in IKEA that will help you build the house of your dreams and live every aspect of your life there.
The most interesting part of this campaign is that the all-things-home chain has hired a world-famous hypnotist. With the help of the latter, customers are inducted into their ‘future life’ within an IKEA home. Take a look at the videos and see what happens next!
Here’s the first, introductory part:
And here’s the first episode:
How do you like IKEA’s new campaign?