How Top Brands are Using Twitter in 2013

by • November 11, 2013 • TwitterComments Off on How Top Brands are Using Twitter in 20134799

2013 will probably be remembered as the year of Twitter. Its successful IPO just a few days ago will surely play a big part in Twitter history, but it is also the stats that will make this year very special for Twitter. For example, did you know that 97% of brands are now tweeting worldwide? The following infographic by My Clever Agency shows some amazing usage stats:

  • 97% of brands tweet in 2013, compared to 90% in 2012 and 62% in 2011.
  • Most brands tweet via Twitter web interface (30%) or HootSuite (18%). 38% of brands never use the web interface at all.
  • Tweets with media (photo/video) received 3-4 times more engagement than those without.
  • The top 10 most followed brands on Twitter tweet every 6-20 minutes, although none made the list of most engaged brands.
  • 63% of brands have multiple accounts, a 28% increase since 2012. One account usually for customer service and another for company news and announcements. The number one brand is Dell with 44 accounts!
  • 69% of brands use twitter for both broadcasting and engagement.
  • US brands tweet on average 221 times a week.

How Top Brands are Using Twitter in 2013

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