Thinking that August is a “quiet” month on social media? No, it isn’t! Twitter has revealed it’s major events calendar for August, so that you can plan ahead.
Although it’s rather US-centric, the calendar can be very useful in the case of brands with international appeal, or ones that want to start the conversation with audiences that reside in that specific corner of the earth.
So take out your notepads, and start writing down some important dates – because August is busy with festivals like Lollapalooza and Burning Man, awards like Teen Choice and MTV Video Music Awards, sports like Premier League Opening Weekend and the US Open, as well as a load of International days.
There are many opportunities for beauty and fashion brands, especially the ones covering red carpet looks, and happy festival goers, as well as drink and sports brands. There’s something for everyone, indeed.
Twitter is also encouraging brands to get in touch at @TwitterBusiness, for tips on how to thoughtfully frame their content and creative, throughout the month. August is just around the corner, so you’d better make sure you’re well prepared ahead of time.
Why does that make sense? Because Twitter, along with the rest of the big players, are signing deals with content providers and major sports events back to back, to secure exclusive live and behind-the-scenes content for their respective platforms.