Facebook Live is a great live broadcasting tool for individuals, brands and organisations alike. It’s also extremely simple to use. All you need is a smartphone, a person to film, and a decent data connection. Whereas that’s the minimum, Live broadcasts can get a lot more complicated and a lot more expensive.
Like when the person talking to the audience is actually a cartoon? Yes. Not a real person. A cartoon. That didn’t seem to stop Hasbro – the company behind the extremely popular Monopoly board game.
The company recently announced the Monopoly Ultimate Banking Game on Facebook Live. The video featured comments, audience interaction, real-time answers to questions like any other broadcast – in real time. But the person doing the talking wasn’t actually a real person. Hasbro used three different technologies to create a fully-animated talking version of Mr. Monopoly.
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For the announcement, Mr. Monopoly also had full facial expressions and body movements and interacted with viewers in a personalised manner. Very impressive, Hasbro! Monopoly’s director of marketing, Rebecca Hollander, explained:
Not Just About Putting The Technology Together
Furthermore, it was an actual person wearing a suit with motion capture sensors and two systems that animated Mr. Monopoly and his facial expressions as he walked around within Hasbro’s Cake Mix Studios. Doing something like this is in itself a massive challenge, but doing it live is incredibly complex. Hollander went on to explain that it was not just the technology involved:
Finally, Monopoly might by 80 years old, but it sure is pushing some boundaries here. Many brands want to use Facebook Live but it might be daunting. This example should prove that some creative thinking and a sizeable budget can really help them do great things!
Images credit: Hasbro
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