Google may be the indisputable king of search, but it has been slow to add new features – especially ones that make searches “shoppable.” However, its latest update could help it ride the “shoppable-everything” bandwagon pioneered by some social platforms.
Just like Pinterest, Google is now updating its image search feature, in order to gain a larger share of the online shopping pie, currently held by Amazon. Google wants to increase its usage as a shopping destination, so it’s concentrating its efforts on achieving this very goal, and “curbing the churn.”
The new feature – Style Ideas – is currently being tested on mobile, and allows users to see how different products look when matched and worn as complete outfits. According to a recent blog post,
Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life
But apart from showing you styling ideas, Google will also show you similar products, which may better suit your taste (or wallet). It is understood that this latest feature is aimed at showing a wider range of bargain items – increasing the chance of users converting into customers.