After a long wait, Google Posts – a new way to make your business stand out in Google search – is now available for all users of Google My Business.
Google Posts – formerly “candidate cards” – is a new form of content for Google My Business users that appears near a business listing following a search. Businesses can upload images, write text, add an event, and even add a call-to-action button to help others “Learn more,” “Reserve,” “Buy,” etc. Google Posts content appears within Google Search and Maps result, and is available on both desktop and mobile.
In a post announcing Google Posts, the company shared that it allows businesses to:
- – Share daily specials or current promotions that encourage new and existing customers to take advantage of their offers.
- – Promote events and tell customers about upcoming happenings at their location.
- – Showcase their top products and highlight new arrivals.
- – Choose one of the available options to connect with their customers directly from their Google listing. They can click to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from a website.
But Google Posts content expires. Many businesses are suggesting that the expiration date is a week (7 days) after publication, and that they have received notifications on the sixth day announcing that content is about to expire.
Despite this, it sounds like a great idea, as 82% of people turn to search engines for local information and 70% look at more businesses than one before actually making a reservation, signing up for a newsletter, buy a product from a website, etc.
Google explains that Posts “can be created on-the-go using the Google My Business Android and iOS apps or website,” but if you’re not using Google My Business yes, you will need to sign up and start managing a listing. You will be able to start posting as soon as you verify your business.