A new campaign in Brazil has had customers pinning furniture items they like, directly from the store to their Pin-boards. Brazilian design agency DM9DDB is behind this lovely activation that proves just how closely-knit the offline and online worlds are, thanks to social media.
Retailer Tok&Stok is testing those real-life pins in many of its premises, and the results have been very encouraging. Customers can wander around the aisles of the stores, and press on the big Pin It buttons that are placed on the products.
In order for the items to be transferred to users’ Pinterest accounts, all they have to do is to download Tok&Stok’s bespoke Pinlist app, which makes the connection between the real-life Pin It buttons and users’ respective Pinterest accounts.
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Many brands are looking to bridge the gap between offline retail spaces and online platforms. Most of the social media platforms offer e-commerce integrations that make conversions easier. With the acquisition path starting straight from the shop, where brands can influence purchase decisions, social media platforms are here to fulfil orders and generate loyalty.
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