From now on, it will be only HTML5. Back in January, Youtube announced that it would stop supporting flash technology for its videos, and now this decision spread towards Google Display Network as well.
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This transition comes as no surprise for those who follow the news. In late 2014, Google started offering Flash-to-HTML5 conversion tools inside DoubleClick, that created backups of the ads when Flash wasn’t available, without compromising the quality. From now on, when advertisers upload their flash ads, they will be automatically converted to HTML5.
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However, not all Flash ads will converted to HTML5. Google is working towards expanding this change, which will be available to everybody during late 2015.
How do you find this update?
- It’s Time You Start Advertising on Google+
- Google Search Goes (More) Social
- With Tailored Product Ads, Facebook Will Boost E-Commerce
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