Disclaimer for our European readers; Super Bowl is the annual championship game of the National Football League (or NFL) and it’s a big deal. Wait; it’s a HUGE deal not only for teams and supporters, but also for advertisers. As the world goes social and mobile, Facebook jumps into the Super Bowl frenzy and brings the experience right on our screens. Keep reading for the details.
Also Read: Facebook Brings News Clips on Your Timeline
Today, Facebook launched a special (sort-of) page dedicated to the finals, which features every discussion made about the big day and the big game. Fans have now their one-stop-stop where they can connect real-time and drum up their support till the day of the Super Bowl.
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According to the announcement, Facebook Super Bowl offers a variety of mini-newsfeed for fans, which ensures that interesting content will always surface. Fans can see posts from friends and people in their network with Friends and Groups, view posts from the NFL, teams, players, NBC and other public voices with In the Story, view live scores and see what people are saying real-time.
And of course, we can bet that sponsored content will emerge there, as brands and agencies will have the uninterrupted attention of millions pairs of eyes.
It’s not the first time that Facebook embraces sports; In fact, during the Sochi winter Olympic games it had partnered up with NBC to bring users live coverage of the games, without the burden of ad breaks or buffering.