Yes, video is huge, no news here. However, the race to attract content creators and advertisers is still on. With YouTube ramping up its offering, it was time for Facebook to address the hot topic of ad charges, especially for video ads.
Also Read: Embedded Facebook Videos, Finally
According to Wall Street Journal’s CMO Today, Facebook is changing the way it’s charging for video ads. After reportedly receiving various complaints on its ads policies, the social network now offers the option of paying for video ads only after viewers pass the 10-second mark.
This new guideline will surely make advertisers happy, as most of them spend big budgets in producing larger-than-life video campaigns; their purpose is to have their videos viewed in their entirety, rather than the first 2, 3 or 5 seconds.
According to the same sources, a Facebook spokesperson claimed that the new offering is:
[…]the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy.
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